I hate this whole con of getting us to pay special attention to the Super Bowl ads. It started at some point in the 1980's or maybe 90's, when there were a so many Super Bowls that were uninteresting blowouts. Some morning radio shows, having nothing to talk about concerning the game, noted how much companies paid for ads, and that they would use the game to launch new commercials. This led to discussions of which were the best ads, leading to the myth that people only watched the game to see the commercials. Madison Avenue ran with this and managed to turn it into a self-fulfilling tradition. I HATE it! I don't care about the ads, and I hate that now I'm expected to pay special attention to them and I'll be out of touch if I don't.
(end of rant)

That said, the only one that stuck in my mind was the Christopher Walken one with everyone doing Walken imitations while talking to him. I enjoyed that.